STAA Agent Membership Benefits
Get Connected with new clients today and build your specialty business!
What is STAA?
The Specialty Travel Agents Association (STAA) is a premier association and a valuable resource for travel professionals involved in specialty travel. STAA works to develop and promote agent members who have specialized in a destination or niche market.
STAA provides resources and opportunities to build, grow, and promote your specialty business. We are committed to creating consumer awareness and interest in specialty travel, but also in helping consumers discover the benefits of using travel specialists and then helping them connect. Many consumers are not aware of these agents and the level of service that they provide or where to find them. STAA provides a "Specialty Agent Search and Travel Planner", so consumers have an easy way to connect with these professional agents.
Are you eligible to join STAA?
- Are you a professional travel agent?
- Do you have knowledge or expertise in a destination or travel niche?
- Do you have specialty certifications from industry sources or first hand knowledge and expertise in your travel niche of 5 or more years?
- Are you enrolled in a specialty course or travel program?
How is STAA different?
STAA advocates specialty travel, its agents, destinations, and niche markets. STAA helps to promote and market member agents to consumers, while also assisting them with tools to develop and expanding their specialty business. It is important that specialty travel agents get the exposure they need in the marketplace. STAA's website and comprehensive specialty travel agent search and travel planner has been designed to help expand our members' business. Consumers can view agent profiles and then directly contact agents based on their needs.
Member Benefits:
- Listing in Specialty Agent search engine for potential travelers to access. Includes email and website hyperlinks and personalized profile with the ability to list specials, tours video and promotions.
- Travel Planner leads from consumers sent directly to your email
- Monthly consumer e-newsletter featuring specialty destinations and niche markets that promote agents and their area of expertise.
- Submit articles for monthly e-newsletter publication that will include your direct hyperlink.
- Submit agent specials that will be sent monthly to our rapidly growing opt in consumer database.
- Network of tools to build and expand your specialty business.
- Use of STAA’s members only web with a network of tools and information to build , market and expand your specialty travel business.
- Educational connections and trade show resources.
- Take part in STAA's research, access our industry reports and news.
- Promotion of agent specialists to consumers.
- Special pricing on member press release writing and distribution.
- Select opportunities to connect with journalists as a specialty travel expert. These leds are based on requests from media.
- Consultation and support
- Discounted advertising for agent members who want additional visibility through STAA selected or sponsored opportunities.
- Discounts and added benefits from key partner industry associations
- Use of STAA logo to show consumers your proffesional connection with specialty travel and to provide additinal credibility.
Agent membership $199.00 (one year) membership) |
*STAA reserves the right to verify proof of legitimacy as a travel seller and certified agent.

